Cap'n Crunch was only one of the hundreds of products Low worked on in her 34 years at the consulting firm Arthur D. It worked, so well that Cap'n Crunch became the number two seller behind Tony the Tiger's Frosted Flakes. Little research firm in Cambridge, Mass., thanks in large part to UNH connections, set out to team the flavor of her grandmother's tasty treat with a cereal that already had a marketing plan. So Pam Low, who left UNH with a degree in microbiology and went straight to the Arthur D. Manufacturers want nothing more than to capture "want-more-ishness." It had that-and excuse the technical jargon here-"want-more-ishness" taste, Low says. Pam Low may not like cereal, but she knows something about taste, and she knew the caramel taste of the butter-and-brown-sugar sauce that Luella Low served on rice in Derry on Sundays. "I developed the flavoring," she explains, "the coating." The part that kept the kids-actually it was more the big kids and parents who started to go crazy for Cap'n Crunch, eating it as much as a snack food as a breakfast cereal-coming back for more. Not the whole thing, mind you, but certainly a key part. She does have a Cap'n Crunch connection, though. Photo by Lisa Nugent, UNH Photographic Services Pam Low '51 with the cereal she developed for Quaker Oats. And she is definitely getting a kick out of the cereal material on the Internet. She gets a box of the cereal every Christmas. Oh, she has a stuffed Cap'n Crunch doll in a rocking chair in her bedroom and another on the shelf in the study. "I'll have to go out and buy some of this when I go shopping this week," said Low, after first chiding her visitor for spurring her onto this Web site that threatens to take over her afternoon.įunny thing is, Pam Low doesn't eat cereal. Next it's back to a site featuring one of the latest offerings from Quaker Oats, the folks who brought the world Cap'n Crunch: Choco Donuts. Here she's looking at the Cap'n Crunch Adventure Club, there a Quisp cereal cartoon. Pam Low '51 bounces from here to there and back again on the brand new flat screen on her computer like a, well, kid in a cereal aisle.
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